A compelling argument. The Agnelli family refuses to sell Juventus

Cryptocurrency company Tether turned down
Football news
Jan Novak Dailysports's expert
A compelling argument. The Agnelli family refuses to sell Juventus Photo: football-italia.net
14 dec 2025 14:45
Serie A Italy
Bologna Juventus
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Tether, already a minority shareholder in Juventus, officially declared its readiness to purchase a controlling stake in the club. However, Exor—the holding company owned by the Agnelli family—swiftly made it clear: Juventus is not for sale.

The cryptocurrency company’s bid for a controlling stake in Juve was significantly below the club’s real market value. As noted by La Gazzetta dello Sport, the current objective price tag for the Turin giants ranges between €1.8 and €2 billion, while Tether valued the club at just €1.1 billion.

Tether, for its part, justified its offer by referencing Juventus’ debt of around €300 million, estimating the overall enterprise value at €1.4 billion—a figure still notably below market expectations.

The matter was settled by Exor CEO John Elkann. In a video address, he emphasized that the refusal was a matter of principle:

Juventus has been part of my family for 102 years. This is not just a club; it’s history, values, and millions of fans all over the world. Our Juventus, our history, and our values are not for sale.

It’s worth adding that the current market capitalization of the Italian giant’s shares on the Milan Stock Exchange is about €915 million. Meanwhile, Football Benchmark values the club at €1.65 billion, and Forbes at roughly €1.9 billion.

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