How we rate bookmakers

Technological advancement has helped expand the online gambling industry, as many bookies are now emerging. With many online betting websites, not all are safe, and punters find it difficult to trust online bookies. However, it is vital for punters to play on platforms that render excellent services with maximum security and comfort.

To make selections easier for punters, we have thoroughly evaluated the best bookies in many of our reviews. But most punters find this evaluation process challenging, while some need to learn how it is done. Today's post will discuss our best betting sites evaluation process. Meanwhile, we will focus on the factors we evaluate before giving our betting site reviews.

License and Security

The first factor we evaluate while best bookmakers rating and reviews is the license and security measures on the platform. Since punters supply personal and financial data to online bookmakers during registration and deposits, there is to ensure the platform is secure. Meanwhile, one of the best ways to do this is by checking the license.

Before rating any bookmaker, our team ensures credible regulatory bodies regulate them. Some respected regulators include the UKGC, Kahnawake, and MGA; they all have strict requirements before licensing betting sites.

Further, another way our expected check for security is by checking for encryption technology like the Secure Socket Layer, which protects data in transit between punters and online bookies. We also check for endorsement for third-party bodies like eCOGRA and ensure an excellent privacy policy is in operation.

Reputation and User Reviews

Our investigations during reviews show that bookies with a reputation retain their customers and even attract more. Before rating gambling sites in our articles, we ensure they have maintained excellent credibility since their inception. We ensure there have not been any previous fraudulent reports concerning the bookies before rating.

Further, we examine what previous and current users of a gambling platform have to say about the operator before rating. Honest users' reviews, both good and bad, give vivid pictures of betting websites. Important aspects like withdrawal, gameplay, user interface, and others are discussed under honest reviews. We have credible review websites online, and the Google and Apple application Stores also provide reviews.

Customer Support

The Customer Support available on a platform is another we usually examine before ranking a bookie during our betting reviews. Based on our experience, you will eventually need to contact customer support regardless of the Quality of the betting site. This can be for questions or complaints.

Meanwhile, while reviewing them, we ensure bookmakers have common channels like Live Chats, Email, and Phone calls. We also examined the availability, whether it is 24/7, and how easy it is to get an agent. While each channel's response time may differ, we ensure they are relatively fast. We also evaluated how helpful the customer support is.

Website Navigation Convenience

Regardless of a punter’s motive for wagering, comfort, and accessibility are essential in online casino or sports betting sites. We usually check for outstanding website designs and excellent user-friendliness. Navigation should be smooth, fast, and intuitive on mobile applications, mobile sites, and desktop versions.

Further, locating sports and games should be easy as the layouts must be simple. We also examine the response time of every action taken on the platforms and ensure they are quick enough before ranking them.

Availability of Mobile App and Mobile Version

Mobile gambling is now rampant in the online gambling industry due to its convenience and privacy. All the best betting sites and casinos are expected to have mobile sites and apps. We ensure the available mobile site makes betting convenient and maintains pristine quality and maximum features.

The same goes for mobile applications; we ensure the apps work on common operating systems, like iOS and Androids. While some bookies limit the features on some applications, we only rank bookies with fast and smooth-running apps with full functionalities on our betting websites reviews. This ensures maximum satisfaction for bettors.

Bonuses for New Customers

One of the most common bookmakers promotions is offers for new customers. We have free spins, deposit matches, no-deposit bonuses, and others. They are given upon registration and vary by size and attributes from one bookmaker to another. However, our experience in bookmaker reviews confirms that an enormous bonus amount doesn't guarantee a generous offer.

Therefore, we critically evaluate the welcome offer's conditions, like qualifying deposit, playthrough, maximum withdrawals, and more. This helps us rate these bookies as offers with low deposit and playthrough requirements are ranked high. Also, the maximum withdrawal, expiry date, and the games/sports we can use the bonus for must be reasonable.

Bonuses for Registered Users and Loyalty Programs

Aside from the welcome offers, we also examined other offers that are not one-time promotions, like the welcome bonuses. You can find reload bonuses, free bets, referral bonus, acca insurance, and bet boost on most betting websites. We ensure the offers have terms that are reasonable and straightforward steps for claiming.

Loyalty schemes are another form of bonus where bettors are rewarded for being a member and loyal. Despite the free enrollment, bookmakers offer them the chance to win exciting prizes. Looking deeply into the offer and its conditions, we evaluate the promotions to decide whether they are worth claiming.

Payment Methods

Our team also examined the available payment options before selecting bookies in any bookmaker review. Top bookmakers should house many local and international payment methods. It will increase users' payment options. Meanwhile, some common payment methods are Cards, Cryptocurrencies, e-wallets, and others.

Meanwhile, we checked for the security measures for the payment methods to ensure users' financial data were not exposed to third parties. Also, these payment methods must be seamless to enable smooth funding and withdrawals by players.

Withdrawal and Deposit Speed

Deposits and withdrawal processing periods are essential. It can affect when the funded amount will reflect on the new account and when the requested withdrawals will arrive in the personal bank account. Meanwhile, the best processing time by the best online bookmakers should be instant.

Since delays reduce customer satisfaction, we ensure the platforms have the best processing times. While deposits are usually instant for most bookmakers, withdrawal times vary. Further, some bookmakers often delay withdrawals, so we ensure we rate those with instant withdrawals over those without.

Live Betting

All top online sports betting sites offer the Live Betting feature. This enables betting on sports matches that are already in progress. Bettors can maximize profit by taking advantage of the match's situation and making better betting decisions.

While evaluating this feature, we further examined the sports with this feature and the betting markets available for each event. Before giving any high ratings, we ensure many sports have In-play betting, and many betting options are offered.

Live Streaming

With the Live Streaming features, sportsbooks enable punters to follow their favorite match via the website or mobile application. Here, the betting platform broadcasts some matches from top leagues and sports. However, not all sportsbooks offer this feature, and some don't cover vast sports.

Meanwhile, before rating any sportsbook, our team ensures that most top sports like football, basketball, tennis, and leagues are covered. The smoothness of the broadcast is also essential for players ' enjoyment. Further, this feature aids in-play betting and helps users make better decisions.

Choice of Sports Markets

Most punters play to make profits and for fun; the availability of vast betting options influences fulfilling these purposes. Meanwhile, a vast betting market increases punters' options and makes betting more flexible. Our experience with many sportsbooks revealed that some betting platforms only provide common markets like match winners and totals.

However, we considered common and special betting options for ranking these sites. Before completing our evaluation, the available markets in special events like TV shows, politics, and others were also examined. With a vast betting market, bettors can implement quality betting tips to maximize profit.


Our evaluation process still needs to evaluate the bookmakers' odds. With bookmaker odds, bettors can easily calculate their potential winning by multiplying their stake with the coefficient. Since odds affect winnings, going with online bookmakers with high odds is vital.

Comparing different bookmakers' odds nationwide, we ensure excellent odds are available on a betting site before we rank them. Only sportsbooks with odds within the industry standard are ranked after our evaluations.


What is bookmaker evaluation, and why is it important for players?

Bookmaker evaluation involves a thorough assessment of betting-related features on the platform. This evaluation offers bookmakers tips to punters, enabling them to choose the bookies that offer the best gambling services.

Can you trust our bookmaker evaluation?

Yes. Aside from writing honest bookmakers' reviews over a long period, our experts rigorously examined many factors affecting punters' betting experience.

What information sources are considered when creating our rating?

We visited individual online betting sites to examine first-hand experience of using the bookmaker. Further, we gathered reviews from top-rated casino review platforms before gathering customer reviews on the Google and Apple application stores.

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