Zamalek SC continues to claim its rights against a commercial that offends the club and its fans!

The Zamalek board, led by president Hussein Labib, has intensified its legal offensive against a telecommunications company over an advertisement that sparked outrage among the club's passionate fanbase.

In a dramatic escalation, the club has now filed formal complaints with both Egyptian Prime Minister Mostafa Madbouly and Communications Minister Amr Talaat, while also notifying the National Telecom Regulatory Authority. This comes after earlier legal actions were taken with the Public Prosecutor and Egypt's Supreme Media Regulatory Council.

The controversial ad - since deleted by the telecom company - featured disturbing imagery that Zamalek supporters interpreted as direct insults. A white ambulance with two red stripes (mimicking Zamalek's iconic kit colors) appeared alongside a mentally disturbed character dressed in white, creating what fans called "a deliberate humiliation" of their club.

The fallout has been severe, with the White Knights' faithful launching a massive boycott campaign against the telecom giant, which happens to be a sponsor of arch-rivals Al Ahly. Social media platforms have been flooded with angry reactions from Zamalek supporters demanding accountability.

Legal experts suggest this case could set new precedents for brand responsibility in Egyptian sports marketing, as Zamalek's leadership appears determined to pursue all available legal channels. The club's statement emphasized their duty to protect the dignity of their institution and millions of supporters across the nation.

As tensions escalate, all eyes remain on how authorities will respond to these unprecedented complaints from one of Africa's most decorated football institutions. The telecom company has yet to issue any additional statements beyond removing the controversial content.