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William Hill Review

4.10 /5.0 William Hill
Funds withdrawal 30 mins to 4 hours for cards, Same day for E-wallet
Payment methods
Visa Mastercard Maestro Paysafecard by Skrill PayPal Skrill Neteller ecoPayz Apple Pay EPS Netpay by Skrill SOFORT Banking Trustly Giropay
Visit site
  • The website and app support many languages allowing for accessibility in different countries
  • The app is supported on mobile devices as well as on desktops
  • Have lots of bonuses from which players can increase their returns
  • Provides instant access to thousands of markets
  • Most exciting features are limited to Great Britain
  • Live streaming is unavailable on the app

Common information about the bookmaker

📅 Founded in
London, UK
📄 License
Licensed by the Gambling Commission in Great Britain under account number 39225, Malta, with registration number C96298. WHG PLC operates under license: MGA/CRP/121/2006-05 issued on the 2nd of November 2020 per Malta Gaming Authority
English, German, Japanese, Russian
Payment methods
Visa, Mastercard, Maestro, Paysafecard by Skrill, PayPal, Skrill, Neteller, ecoPayz, Apple Pay, EPS Netpay by Skrill, SOFORT Banking, Trustly, Giropay
Funds withdrawal
30 mins to 4 hours for cards, Same day for E-wallet
Can play from
Customer Support
✔️ Yes

William Hill is one of the veteran bookmakers that has been around since their set up way back in 1934. The company maintains a sole aim of customer satisfaction, reflected in the competitive odds, ease and speed of withdrawals, and various payment options. The essential details would help steal your choice of whether you'd prefer to sign up or look elsewhere.

Brief Overview

William Hill was established in 1934 and has grown greatly over the years evolving with the various changes in the styles and methods of betting. One of the most incredible evolution came with the introduction of technology, and the old timer has grown into an online betting site that offers all the necessary features to punters worldwide. However, live stream events such as horse racing and other sports are limited to the UK, Ireland, and the U.S.

Will Hill maintains its status as one of the world's best and most innovative sport betting platforms. They offer options to bet on famous sports such as football, basketball, Golf, horse racing, and darts. With enhanced odds, the chances of cashing out higher returns are immensely greater with William Hill.

License and Legality

You only stay around for 89 years if you are a legally recognized company with a sense of the right buttons to offer your clients. William Hill is operated by W.H.G. (international) limited, a Gibraltar-registered company. W.H.G. is licensed and regulated under account number 39225 by the Gambling Commission for punters in Great Britain. The bookmaker is further regulated by the Gibraltar Gambling Commissioner and approved by the Gibraltar Government. William Hill UK has its registered office at 6/1 Waterport Place, Gibraltar, with a company number registered as 99191.

For punters outside Great Britain, the official website is operated by William Hill Global P.L.C., a company registered in Malta with registration number C96298 and registered office at W.H.G., Tagliaferro Business Centre, Sliema SLM 1549, Malta. WHG operates under license: MGA/CRP/121/2006-05 issued on the 2nd of November 2020 per Malta Gaming Authority.

Minimum and Maximum Rates

William Hill Online service offers a great minimum and maximum rate of ($6.04 with a coefficient of £5) max and ($1.21 with a coefficient of £0.99) min stake(singles only) with the maximum stake having an expiry period of 4 days, you don't need to stake high amounts to get access to punting.

The site allows a minimum top-up of £25/$30.2 via bank transfers and Cheques (the highest deposit method) and just £5/$6.04 via debit cards. The maximum deposit could get as high as £100,000/$120,817 via Cheque and Transfers and £99,000/$119,609 via debit cards.

Looking into withdrawals, however, withdrawal limits are greatly affected by the method opted for. Withdrawal via debit cards ranges between £5/$6.04(min) to £33,000/$39,870(max), while bank transfers, even though having a £25/$30.20 minimum, do not have a specific maximum limit.

Pros and Cons


  • William Hill betting grants access to thousands of sports betting markets at just one click
  • Withdrawals and deposits are charged fee free
  • The site is self-explanatory for beginners
  • The William Hill app is optimized for both Android and iOS
  • Lots of payment options to choose from


  • Most withdrawal methods take at least 3-5 working days to mature for cash out
  • Most features are restricted to Great Britain
  • Live streaming is absent on the mobile app


William Hill login offers a decent marginality in comparison to most other betting platforms. The lower marginality means a better return for money even on odds that seems largely in the punters' favour.

This, however, isn't overly impressive as in cases where the likely winner gets a very low odd. As was said earlier, decent. Let's take an exemplary instance with Leeds FC vs. Manchester United,

Leed (13/5); Draw (27/10); Man U (19/20)

The bookmaker's percentage comes in at 27.78% for a Leeds FC straight win, 27.03% for a Draw, and 51.28% for a Manchester United straight win. Totalling 106.9%.

William Hill, therefore, operates on a betting margin of 6.9% for that very setup.

Another instance is in a 2-way bet of a pool match between Joe Perry and Mark Joyce.

The bookmaker gives the odds as

  • Joe Perry (4/9);
  • Mark Joyce (7/4).

The percentages come in at 69.25% for Joe Perry winning and 36.36% for Mark Joyce winning. This sums up to 105.61% with the bookmaker adding a betting margin of 5.61%.

Average Margin

William Hill operates on an average Margin of 6.2% which isn't overly impressive as there are bookmakers with a lower betting Margin.

Considering other perks the bookmaker offers, however, some alternatives could be employed to tilt the books in the favour of the punter.

A perfect way to achieve that is through strategic betting. From our above analysis, William Hill seems to have a lower betting Margin on 2-way bets (tennis and poker) compared to 3-way bets(football).

Another strategy would be to make the most of the bookmaker's bonus programs.

On whether or not to choose William Hill even with the average Margin, looking at the books of other bookmakers the margins aren't that far apart from what William Hill casino operates with as no single bookmaker operates on a 100% margin percentage.

Financial Operations

Currently, William Hill football offers services to punters from all regions across the globe. With a few features reserved for customers within the UK, Ireland, and the U.S. This is fine, however, as punters can access the more popular markets on the site or the app.

Looking into withdrawals and funding, the site and app offer various withdrawal and funding options ranging from debit card operations to bank transfers and Cheques, depending on which suits the taste of the punter. Amazingly, all transactions are entirely cost-free.

Account Replenishment

Lots of payment options mean a more comprehensive range of variety for punters. This is especially important as financial processes could get quite stressful. Once signed in, deposits become seamless and quick. Without waiting, deposits are made immediately into the punter's account at zero cost.

Funding methods include VISA, MasterCard, Maestro, PayPal, Neteller, Skrill, PaySafeCard, Trustly, Neosurf, and traditional bank transfers and Cheques.

The limitation here, however, is in the use of Bitcoin. William Hill games do not support Bitcoin, although payment partners such as Bitrefill provide a way around using Bitcoin as customers get to purchase a William Hill gift card using Bitcoin as a payment method. This is, however, only plausible for some customers.

Punters can deposit a maximum of £99,000/$119,609 via debit cards and £100,000/$120,817 via bank operations (Cheques and Transfers). The supported minimum deposit amount, however, is £5/$6.04 for the card and £25/$30.2 for bank operations. Of course, as a huge punter, bank transactions are most likely the most favourable deposit method, save for the paperwork. For almost immediate deposits, however, the Card method is instant.


The most important thing to every punter is his return when it is all said and done. In the heat of the moment, nothing beats the immediate withdrawal of accumulated funds. Similar to deposits, William Hill also offers various receiving options. Considering each withdrawal option, William Hill tilts more toward card transfers and e-wallets, each of which has its payment timeline, volume of transactions, and transaction fees. The most famous method, especially among first-time risers, is card transfer, which offers welcome bonuses. The e-wallets, on the other hand, provide much smoother, easier, and faster transactions and are popular amongst professionals.

The card transfer method has a withdrawal limit of £5/$6.04 minimum and £33,000/$39,870 maximum. It bears mentioning that the VISA direct allows payment to and from the punter's account regardless of their region. The Card transfer method also doesn't incur any transactional fee, save for those charged by the card issuers. The Card transfer method is still the most secure method of money transactions for punters. The only downside, however, is the delay in payment as it has to undergo 1-3 working days before the money gets accessible.

The E-wallets serve as a middleman between the punter and the bookmakers, where the wallet is linked to a debit/credit account to allow easy movement of money between both parties. Even though easy, the e-wallet sees the punter miss out on welcome bonuses, but overall, it's fair game. The E-wallets have their edge over card transfers in the speed at which processings are done, with a requirement of just 24 hours before withdrawals.

The major downside to e-wallets is the volume of transactions, as it only allows a maximum of £5,500/$6,697 and a minimum of £10/$12.18.

Bank transfers are the most time-consuming as they are quite slow and involve a lot of paperwork, whereas a single transaction has a processing period of 3-5 working days. But similar to the two above listed, the Bank transfer has its edge in the volume of transactions where there's no specific maximum limit when dealing with bank transfers.


This segment allows William Hill regulars to earn more. It often ranges from weekly to monthly durations. The commission volume could vary greatly and is often influenced by high sales commissions.

Tax on winnings

Even with the fact that the bookmakers such as William Hill have been subjected to strict taxation, your winnings are entirely tax-free. This is amazing, as only a few other bookmakers offer tax-free winnings to punters.

Bonus Programs

William Hill is a stand-out when it comes to active bonus Programs, and this is backed up by the numerous bonus programs available on the site and app.

Special bonuses include the William Hill welcome bonus, odd boosts, special game bonuses, and the William Hill high mobile bonus. These bonuses are only for a while, and certain requirements are needed to activate the bonus. These bonuses are a great way to increase, if not double, earnings for the avaricious. The special features of these bonus programs include free bets, odds boast, cashback, and enhanced odds.

William Hill Promotions

The William Hill welcome bonus is a £30/$36.53 gift received by punters on their first registration. In contrast to other bookies, the punter must register, place a bet, and deposit before the £30/$36.53 bonus becomes accessible. On completing the requirements, however, the punter gets the bonus code which allows him access to the £30/$36.53 gift.

Instead of other bookmakers, bonus programs are peculiar to first-time and old-time customers, where the company continually looks to award their punters by creating chances for extra rewards. An example of such an incentive is the extra place and best odds guaranteed for horse racing punters. Greyhound punters also get higher returns on their investments, making William Hill an excellent betting site for racing betting fans.

Application and mobile version of the bookmaker

The William Hill mobile app has been made to suit both android and iOS devices. Equipped with a simple-to-use and self-explanatory style, the app will give the best possible service to a novice. With access to instant prices on thousands of markets, the app brings the entire casino to your fingertips.

Except for live streaming, all features from the website work just as smoothly on the app.

The William Hill app is available on Google Play and iOS apps. For a much better experience, a tablet is advisable, although not necessary.

The app on entry shows various bold icons with a section where the user scrolls to find the sport of his choice. A single click is needed to place a bet on finding a suitable sport. With its modern feel, speed of booking, and self-explanatory interface, it shows how well the bookies care for the ease of the punters and how developed the bookies are as they try to follow the trend of online betting.

Download William Hill App

Supported Devices

The William Hill sports app has been optimized to work perfectly on Android (mobile and tablet) and iOS devices.

App download for Android can easily be done via the Google Play store or, much easier, Android users can get the app through the official William Hill website.

iOS device handlers could visit the app store where the app is readily available for download.

The official stores contain the app with the updated site version developed within.

Comparison between the mobile version of the site and the application

The app has been designed for stability and is much better personalized to suit a single individual's usage. In contrast, the site tends to include more detail such that it threatens to pose a challenge to an inexperienced punter. The application makes it easy to locate sports of interest, sign in and sign up. The app also provides a valuable means of monitoring profits and losses to help punters track their finances properly. For a better experience, a mobile user is advised to request the desktop site as it shows all necessary information at a glance.

As is completely repeated on both the site and app, Gaming can be dangerous if it is not controlled. So always remember to bet responsibly.

Finally, with the login step always required before access to the William Hill mobile app is granted, it provides a lot more safety than the website, which could be accessible to others via recent tabs on the punter's mobile browser.

Official site

The William Hill official site is very fast and responsive and shows everything the bookies are about on the first page. Even though the all-at-once approach works great for experienced users, a beginner will need clarification as he'd need help making sense of the multitude of options. The website is, however, quick and loads almost immediately. The website, however, can be accessed in Portuguese, Dutch, Russian, Espanol, Suomi, Japan, Magyar, French, and Chinese. The numerous language options show the wide range of customer service of William Hill.

William Hill Official site

Feature of the site and functionality

Compared to most bookmaker sites ridden with ads and confusion, the William Hill site is relatively ads-free. This feature makes the website an excellent environment for first-timers who need to become more familiar with the whole punting system.

The site's functionality is top-notch, containing many features, icons, and markets to select from. The booking also goes beyond just picking winners and losers; the punter also gets to make certain choices that help boost his odds. An example of such is betting on who scores the first goal, how many shots on target the star player might get, etc.

The site also contains a segment for information about bookmakers. This segment shows the license to practice, the bookmaker's official address, and other relevant info about the bookmaker.


The Casino or TV live casino is a captivating segment of the site's functionality, and it was tailor-made to feel just like an actual casino. As always, William Hill tries to bring the world to its customer's fingertips. It contains fun activities such as roulette, blackjack, game shows, virtuals, baccarat, poker, international, football and other popular tournaments.


William Hill offers punters the chance to participate in live betting on ongoing events to bring the life factor into the electronic world. It is available in the top row on the screen on the site. Upon login into the account Scroll to Live and experience TV live virtual excellence.

Tv live matches might have limited events compared to the pre-match market, but the few needs available are satisfactory overall. As mentioned earlier, the Tv live event section is only fully functional on the website, not the application.

Broadcast Matches

William Hill sends out reminders and gives certain updates to its registered punters on ongoing events and also about the state of other events. Besides betting, William Hill also allows the user to follow up on live scores of several sports.


William Hill does not support tote even with all the varieties of services offered. The company sees it as outdated. However, with the numerous bonus programs provided by William Hill, you get many chances to earn even more.

Account Registration

Registering an account on William Hill is similar to the usual procedure on most other platforms, where the individual must provide all personal details before registration is completed.

On a step-by-step level, however, these are the steps to registering an account on William Hill.

  • First up, visit the official William Hill website.
  • Click the join/sign up at the bottom and wait for the next screen.
  • Fill in your name and surname.
  • Gender and date of birth (William Hill frowns on underage betting).
  • Fill in your phone number, email, and Live Chat.
  • Country Postcode.

As soon as you're done filling in this information, go through the terms & conditions, accept them, verify you are above 18, and finally click on submit. A welcome bonus and promotion are expected for every new user, provided the conditions for the bonus are met and the punter's wallet is activated.

William Hill Account Registration


Due to compliance with standards and regulations, betting companies have strict verification processes where the user's identity has to be confirmed before they're allowed to register with the betting companies. William Hill is no exception to these standards.

To complete the verification, punters have to provide proof of their identity and submit their email addresses. If the verification process is successful, an email will be sent from customer service with a verification code which will see the verification to completion.

Personal Area

A personal area, as the name implies, is a section of the site or app that allows gamblers to access their data. Under the personal area, the user also gets to execute basic tasks such as account replenishment, withdrawals, change of login information, and many more.

Bookmaker's Rule

As was stated earlier, William Hill does not allow underage gambling. The bookmaker has a strict policy regarding age limits for gambling. If the bookmaker detects any fraudulent activities, an immediate need for re-verification becomes unavoidable.

Note that the bookmakers reserve the right to suspend any account suspected of going against company policies. Fake or falsified accounts included.

New customers are therefore advised to maintain a maximum amount of adherence to avoid expulsion and loss of access to the betting site.

Safety and Reliability

Regarding reliability, only a few bookmakers could guarantee it better than William Hill. This bookmaker has been around for several generations having the chance to have served countless punters over the years.

The bookmakers are a company registered in Malta with registration number C96298 and registered office at William Hill Global P.L.C., Tagliaferro Business Centre, Level 7, High Street, Sliema SLM 1549, Malta.

The punter's personal information is protected, as not even the gambling site can access information without the user's consent. The company also prides itself on regulating gambling volume as it understands that unregulated Gaming damages a gambler.

Support service

Technical support is another aspect at which William Hill stands out, having several channels by which users can reach the company should they experience any difficulty in punting or Gaming.

The first support channel, likely the easiest, is via live chat. This is especially convenient for online users as they can locate the "contact us" option in the menu and reach out to customer support.

Another is sending a Direct Message via Twitter, and finally, the William Hill number 0800 085 6296 can also be reached.

The more pressing question, however, is about more than how to reach the support team and the response time. Rest assured, the technical support team at William Hill has one of the quickest response rates, with options like live online chats resolving reported issues in just a few minutes.

Social Activities and Sponsorship

As is accustomed to many betting companies signing sponsorship deals with major sports outlets, William Hill follows suit with a lasting sponsorship deal with the 2022 racing league, where the bookmakers are the official sponsors for the horse racing competition.

The company is also an official sponsor of Sky sports news for the 2022-23 season.


Going through this article, the hope is that justice has been done to both sides regarding what to expect from William Hill. It's, however, true that the positivities greatly outweigh the negativities. Of course, in every establishment, even one that has existed for ages, there is still room for improvement. Seeing as the bookmarker has been able to stay resilient over the years, improvement and evolution have never really been a problem.

Their incredibly thoughtful bonus programs make them an even more attractive side to punters worldwide.


Can I readily reach out to the support team?

The answer is Yes. With a live chat team always ready to assist the players, you can get the help you require.

Can I get betting bonuses on William Hill?

Going through the article so far, nobody does bet bonuses quite like William Hill. With only one or two but four betting bonuses available, William Hill put a lot of effort into helping their punters actualise even more returns.

Can I delete my William Hill account?

Although bookmakers work hard to keep their gamers happy, they do not place any restrictions on deleting users' accounts. Deletion can be done personally, or the user could reach out to customer support to assist in deleting the account.

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