(VIDEO) Burnley used a scene from Lord of the Rings to announce new transfer

The Burnley SMM department continues to showcase its creativity when announcing new signings.

Today, Burnley officially secured the loan of 21-year-old central defender Bashir Humphreys from Chelsea. The loan deal is for one season, with an option to buy.

To announce Humphreys' arrival, Burnley used a scene from the legendary "Lord of the Rings" trilogy, depicting the player as Gandalf.

Last season, Humphreys was on loan at Swansea City, where he made 24 appearances and scored 1 goal. He has only 2 appearances for Chelsea.

It’s worth noting that Burnley was relegated from the Premier League to the Championship last season. In the first round, Burnley thrashed Luton 4-1, and in the second round, they convincingly defeated Cardiff City 5-0.