Real Madrid have signed a new sponsorship deal
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IT company Hewlett-Packard (HP) has officially become the new title sponsor of Real Madrid.
The company's logo will be featured on the sleeves of the Madrid club's jersey. The contract has been signed until the summer of 2027. According to Spanish media reports, HP will invest 70 million euros annually in Real Madrid.
Fly Emirates, which also pays Real Madrid 70 million euros per year, remains the club's main sponsor.
Taking into account the payments from Adidas, the value of Real Madrid's jersey has now risen to over 200 million euros.
As a reminder, yesterday Real Madrid defeated Getafe (2:0) and claimed the top spot in La Liga.
Kenley Ward
Dailysports's expert
