Protection guaranteed! Man City sign multi-year deal with the world's most unexpected partner
Manchester City have made the most eyebrow-raising signing of the summer, and it has nothing to do with the pitch.
Details: Manchester City have announced a new multi-year partnership with Durex, who will become the club's Official Health and Wellness Partner in China. The agreement is part of the Premier League champions' ongoing commercial expansion in the region.
The announcement instantly went viral, with fans flooding social media with jokes about reliable protection and keeping clean sheets at the back. City, however, are deadly serious: the club have spent years building their presence in China, signing dairy giant Yili as a regional partner and even sending senior players to Shenzhen to meet sponsors this summer.
It's worth noting that City are far from the first football giant to sign such a deal, but rarely has a partnership like this been struck at the highest level. The financial terms haven't been disclosed, though given the club's commercial machine, the agreement is likely worth millions annually.
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Miguel Solomons
Dailysports's expert
