Neymar unveils his new drink Pley by Ney at a spectacular party
The Brazilian threw a massive party to celebrate the launch
Lifestyle
26 june 2025, 10:05
Ileana Sanchez
Dailysports's expert
Santos star Neymar has officially announced the launch of his own beverage line, Pley by Ney. To mark the occasion, he threw a lavish party and shared photos from the event on his Instagram page.
In the pictures, Ney poses in a fashionable outfit, proudly displaying the stylish drink pouch. Also present at the launch was his partner, Bruna Biancardi, whose baby bump made it clear that the couple is expecting a new addition to their family very soon.
It’s worth noting that Pley by Ney is a range of beverages that combine fruit juice with coconut water. Several different brands collaborated in developing the product line.
Among them are NR Sports, Neymar’s own sports marketing agency; Brazilian juice brand Tial; and Fun Brands, a US beverage manufacturer that Neymar has partnered with since April of this year.
Incidentally, it’s expected that the Brazilian will soon extend his contract with Santos. His current deal expires on June 30, but the new agreement is set to run through December 2025.
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