Jude Bellingham unveils his latest role, this time, it's not on the pitch

Jude Bellingham has stepped off the football field and onto the runway, at least for now, as he unveils his latest role in a high-profile campaign for Calvin Klein.

Details: According to multiple reports, Jude Bellingham is starring in Calvin Klein's Icon Cotton Stretch underwear campaign, which was shot in Madrid in August 2026.

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The campaign, which launches globally on November 2, 2026, features Bellingham in the new Icon Cotton Stretch Shine Trunk, showcasing the underwear in a series of stylish and bold images. The campaign was shot by Oliver Hadlee Pearch and includes a video that shows Bellingham transitioning from fully clothed to wearing only his underwear. In the campaign video, Bellingham says, 'What matters most is the icon underneath.'

This is not the first time Bellingham has ventured into the world of fashion, in 2024, he appeared in a campaign for SKIMS. Now, with Calvin Klein, the 23-year-old Real Madrid star continues to make a name for himself beyond the football pitch. Bellingham was named England men’s player of the year for the second consecutive season in 2026 and scored seven goals at the FIFA World Cup in 2026, setting a new record for England men’s players.

The campaign includes a teaser that was released on October 27, 2026, featuring Bellingham in white underwear, giving fans a glimpse of what to expect from the full rollout. The campaign is expected to be a major success, given Bellingham’s global appeal and his growing influence in the fashion world.

It's worth noting that Bellingham's involvement in the Calvin Klein campaign follows his 2024 collaboration with SKIMS, marking his continued presence in fashion beyond football.

Reminder: Bellingham reaches historic milestone at Real Madrid: Englishman joins elite club of stars.