Is Brazilian Santos in crisis? The reason is revealed!

The return of the star striker to his boyhood club, Brazilian Santos, is failing to deliver the anticipated economic and marketing boom. The club is facing a significant loss of sponsors and waning fan interest.

Details: According to the reputable Brazilian outlet UOL, Santos has lost five commercial sponsors in recent weeks alone. These losses are estimated to cost the club around $20 million a year. At present, five sponsorship slots on the team’s jersey remain vacant.

In addition, the club's membership program has seen a sharp decline: the number of official members has dropped from a peak of 70,000 to just 50,000. This comes in stark contrast to the management’s initial plans to attract up to 100,000 members following the arrival of the star forward.

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Neymar returned to Brazilian football aiming to revive his career and help Santos’ torcida reclaim former glory. In the 2025/26 season, the Brazilian featured in 21 matches, netting eight goals and providing seven assists.

See also: More than football. Neymar reaches out to Messi after his father's death