Historic shift! Netflix secures exclusive 2030 World Cup rights in Spain and Andorra
Netflix has landed a broadcasting bombshell, securing the exclusive rights to the 2030 FIFA World Cup in Spain and Andorra — meaning the centenary edition of the tournament will be streamed in full on the platform in those countries.
Details: The streaming giant confirmed the deal on Monday, announcing that all 104 matches of the 100th-anniversary World Cup will be shown live on Netflix in Spain and Andorra. Coverage will include pre-game, half-time and post-game shows with a distinctly Spanish perspective, plus daily round-up programs on matchdays. One match per matchday will be available free in Spain, while a package featuring every Spain game, both semi-finals and the final will be offered to a national free-to-air broadcaster, whose identity will be revealed closer to the tournament.
The agreement marks a historic first: never before has a streaming entertainment giant held exclusive rights to an entire senior men's World Cup in Spain. It displaces the traditional broadcasters that have typically battled for the competition and underlines how aggressively Netflix is pushing into live sport, with a portfolio that already includes NFL and MLB events, WWE, boxing and mixed martial arts.
The timing is loaded with symbolism. Spain are the reigning world champions after lifting the trophy in the United States this summer, and in 2030 they will co-host the tournament alongside Morocco and Portugal — with centenary celebration matches also scheduled in Argentina, Paraguay and Uruguay, where the inaugural World Cup was played in 1930.
Netflix Chief Content Officer Bela Bajaria, who watched from the stands as Spain won this year's final, called it a moment 'unlike any other' for Spanish fans, while FIFA Secretary General Mattias Grafström praised the shared ambition of bringing the competition to as many people as possible. The deal also extends Netflix's growing relationship with FIFA, which already includes US and Canadian rights to the 2027 and 2031 Women's World Cups.
It's worth noting that Netflix's Spanish football connection runs deeper than live matches: the platform has built a strong catalog around the country's sporting culture with documentaries such as LALIGA: All Access, RAFA, Carlos Alcaraz: My Way and The Figo Affair — making the World Cup deal a natural crown jewel for that strategy.
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Miguel Solomons
Dailysports's expert
