Disney star and Grammy winner Olivia Rodrigo to feature on Barcelona shirt for El Clásico
On the eve of the season’s most anticipated match—El Clásico, scheduled for May 10—Barcelona and Spotify have revealed the artist whose logo will adorn the Blaugrana jerseys.
Details: The honor goes to 23-year-old American pop sensation Olivia Rodrigo. This collaboration aims to engage a new, younger audience, and Spotify’s choice is a strategic one: the singer is at the peak of her career and gearing up for the release of her third album, “You Seem Pretty Sad for a Girl So in Love,” set for June 12.
The recent buzz around her new single “Drop Dead,” which she performed live at Coachella alongside Addison Rae, has only fueled the excitement. In Barcelona, preparations for the marketing campaign are in full swing: photoshoots featuring stars from both the men’s and women’s teams in Rodrigo-branded kits have already wrapped up.
Olivia Rodrigo follows in the footsteps of global icons who have partnered with the Catalan club. In previous clashes against Real Madrid, Barcelona shirts have showcased the logos of Drake, Rosalía, The Rolling Stones, Karol G, Coldplay, Travis Scott, and Ed Sheeran.
For the record, the Barcelona vs Real Madrid showdown is set for Sunday, May 10, with kickoff at 21:00 Central European Time.
Reminder: Real Madrid defender Álvaro Carreras could continue his career at Arsenal.
Steven Perez
Dailysports's expert
