Turki Al-Sheikh and Dana White Create New Boxing Promotion

The head of Saudi Arabia's General Entertainment Authority, Turki Al-Sheikh, and TKO Group Holdings have entered into a multi-year partnership to launch a new boxing promotion. The project will be spearheaded by UFC President Dana White and WWE President Nick Khan.

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The new promotion will include:

• Talent development system: Creating academies and associations to scout and train boxers from around the world.
• Access to the UFC Performance Institute: Athletes can train in a state-of-the-art center with the best facilities for preparation, rehabilitation, and sports nutrition.
• TKO media support: High-quality broadcasts, modern production services, and creating an electrifying atmosphere in arenas.

In the coming months, organizers will reveal details such as the names of the first signed fighters, the schedule, and the locations of the fights.