Track star Shelly-Ann Fraser-Pryce launches her own haircare brand
Five-time 100m world champion Shelly-Ann Fraser-Pryce has officially entered the business world with the launch of her own haircare brand, AFIMI, in New York, reports Pulse Nigeria.
Fraser-Pryce has long been recognized for her bold, colorful hairstyles, which have become a signature part of her identity on the track. Her passion for hair and beauty started at a young age, making this new venture a natural step for her.
"My love affair with hair began at a very young age. So as an athlete, I traveled all over the world and I understood the importance of taking care of my hair, as well as rocking different hairstyles, and really just owning my individuality when it comes to my hair," Fraser-Pryce shared.
The brand aims to redefine haircare, focusing on natural ingredients to ensure safe and effective products for consumers.
The Jamaican sprinter is a five-time world champion and two-time Olympic gold medalist, solidifying her status as one of the greatest sprinters in history.
Yasmine Green
Dailysports's expert
Translated by the editors
