The rebranding continues. Ligue 1 unveils new logo

Football news 27 mar 2024, 07:37
Kenley Ward Dailysports's expert Kenley Ward
The rebranding continues. Ligue 1 unveils new logo ligue1.com

The French Ligue 1 is undergoing its final season with the current logo. Starting from the next season, the strongest football league in France will have a new logo, which was officially presented today.

Instead of the familiar polygon-shaped logo, the new logo features a stylized number 1.

It's worth noting that earlier, Ligue 1 officially announced that McDonald's would be the new title sponsor of the championship, replacing Uber Eats. According to reports from French media, Ligue 1 will receive 30 million euros annually for its partnership with McDonald's.

Starting from the current season, Ligue 1 also changed the number of clubs in the league. Previously, there were 20 teams competing for the title of French champions, but now the number has been reduced to 18.

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