The empire expands. Red Bull sets sights on Italian club
Jan Novak
Dailysports's expert
Austrian powerhouse Red Bull continues to grow its football empire and is now eyeing a move into the Italian market. According to Tuttomercatoweb, the company has shown serious interest in investing in Südtirol, a club currently competing in Serie B.
Südtirol is reportedly seen as a particularly attractive option—both geographically and as a hub for developing young talent, a cornerstone of Red Bull's strategy. The club could become yet another platform for nurturing promising players within the Red Bull system.
It’s worth noting that Red Bull already owns several clubs worldwide—in Leipzig, Salzburg, New York, Braga, Grödig, and Saitama—and holds stakes in Leeds United and Paris FC. Now, the company’s expansion could be heading toward Italy.
