TECNO Launches Pan-African “Power Your Moment” Campaign for AFCON 2025

TECNO, the Official Global Partner of the TotalEnergies AFCON Morocco 2025, has launched its new continent-wide campaign, “Power Your Moment”, aimed at celebrating the passion and defining moments surrounding African football. The initiative showcases how TECNO’s growing AI ecosystem supports the ambitions and everyday experiences of young Africans.

A new musical brand film, also titled Power Your Moment, leads the campaign. It highlights how TECNO AI powers key moments in daily life, from learning and entrepreneurship to creativity and entertainment. Afrobeats star Joeboy joins the campaign as TECNO’s Power Moment Featured Artist, bringing what the brand describes as the “rhythm and energy” of African youth.

TECNO says its message is rooted in the belief that Africa’s young generation is “ambitious, restless, and determined… refusing to be defined by limitations.” The film explores four themes—Power Your Joy, Rise, Future, and Creativity—depicting real-life moments enhanced by TECNO’s devices, from AI glasses at match venues to tools supporting students and content creators.

The brand will also host Pop-Up Stores, Fan Zones, interactive retail events, and tech-themed viewing parties across AFCON host cities. A Pan-African creator initiative, #PowerYourMoment, runs from November 28 to December 5, alongside a TikTok LIVE challenge. Sixty top creators will win a trip to Morocco for AFCON 2025 activities, including the Opening Ceremony and TECNO Glory Night.