Sydney Sweeney knows ball! Hollywood star bares all for sports platform ad. VIDEO 18+
Sydney Sweeney has found a new way to break the internet, and this time it is strictly about sports.
Details: The Euphoria star appears nude in a new ad for sports prediction platform Novig, covering herself with footballs, basketballs, shoulder pads, a hockey net, tennis rackets and baseball bats. Sweeney is not just the face of the campaign: she is an equity holder and strategic partner who reportedly approached the company as an investor herself.
The ad, set to Anderson .Paak's Come Down and launched on social media this week, leans into Sweeney's persona with a simple pitch: Novig is just sports. She even takes a swipe at rival prediction markets like Polymarket and Kalshi, promising no betting on wars, deaths or politics, just you, your takes and sports. The timing is no accident either, with the clip landing the same week the new NFL season kicks off. It is the latest in a line of headline-grabbing Sweeney campaigns, from her lingerie brand to the infamous American Eagle spot, but the first where she is not just the talent: she owns a piece of the business.
It's worth noting that Sweeney told reporters the campaign was about embracing a fun idea, cutting through the noise and putting the focus entirely on sports, with confidence, humor and a playful edge.
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Miguel Solomons
Dailysports's expert
