"Special from the Special One": José Mourinho launches a new business venture
Yasmine Green
Dailysports's expert
Translated by the editors
Fenerbahçe coach José Mourinho is expanding his horizons beyond football. The Portuguese manager has entered the wine business, as announced on his Instagram page.
The video shows Mourinho in a sharp suit, seated in a chair, sipping red wine from a glass. He then holds up a bottle labeled "The Special One"—the fitting name he has chosen for his new wine brand.
The choice of name is no surprise, given Mourinho's iconic nickname, "The Special One," earned during his illustrious coaching career.
"As someone who values precision, quality, and excellence in every endeavor, I am proud to present my very own wine; ‘The Special One’. Handpicked from one of my favourite regions in Portugal, this wine reflects the spirit of my homeland and my relentless desire to enjoy every moment in life. Crafted with passion and care, it is a gift from one special one to another. Whether you’re celebrating a victory or spending time with people you care about, this wine is meant to be shared with someone truly special," Mourinho said during the product's introduction.
This marks another unique milestone in the legendary coach's multifaceted career.
