Premier League ends 20-year deal with match broadcaster, paving way for revolution in England

Since 2004, the English Premier League has relied on a stable partnership with a single company to produce broadcasts for over 180 countries. However, the league has now decided to change course, and experts believe this could lead to revolutionary changes in how fans experience the game.

Details: The Premier League clubs have decided to end their collaboration with IMG, the company that has produced the league’s broadcasts for the past two decades. Instead, the league plans to create a new "in-house media broadcasting division" by the 2026/2027 season.

While this change does not immediately affect how the Premier League is broadcast in the UK, analysts suggest it could pave the way for a new viewing experience. For instance, journalists at talkSPORT have previously floated the idea of the Premier League owning and managing its broadcast rights via a single platform. Currently, watching Premier League matches in the UK requires multiple subscriptions to different services.

This approach mirrors the system in Ukraine, where clubs collectively own a channel that broadcasts matches of the national Premier League, determining the production and distribution of game coverage.

Reminder: The 12th round of the Premier League is about to kick off. The Dailysports team has prepared the full schedule for the upcoming matches.