PHOTO: How Taylor Swift’s public appearance brought a businesswoman to tears

Singer Taylor Swift gave a significant boost to a small business—Fazit Beauty.

It all started when Taylor was spotted wearing dazzling outfits during her "Eras" tour, the sixth concert tour of Swift's career, which she describes as a musical journey through all her “eras.”

Fazit Beauty's founder, Aliette Battelmann, saw an opportunity. She realized that this glittering trend perfectly matched the singer’s image and decided to catch Swift's attention. Battelmann sent some of her brand’s makeup products to Taylor’s makeup artist, including a glitter designed to create a “sparkling freckles” effect. Swift ended up using the product, and within 15 hours, Fazit Beauty's sales skyrocketed by 2,500% after the singer appeared publicly with their makeup.

Taylor Swift feels guilty about her lover's bad form

Taylor attended the Kansas City Chiefs game, where her boyfriend, Travis Kelce, plays. On October 8, the Chiefs defeated the New Orleans Saints 26-13.

Overwhelmed with joy, Battelmann burst into tears of happiness, sharing an emotional video on her TikTok account. The newly successful businesswoman also commented on the surge:

"In the last 12 hours, sales and web traffic have skyrocketed by more than 1,000 percent. Urban Outfitters sold out yesterday, and now every retailer is reaching out to us."

VIDEO: How Taylor Swift’s public appearance brought a businesswoman to tears