NIVEA Launches Mega Promo Offering Nigerians Trips to Watch Real Madrid

NIVEA has announced a nationwide promotion that will give Nigerian consumers a rare chance to watch Real Madrid live at the renovated Santiago Bernabéu Stadium. The multi-billion-naira campaign spans six lotion variants and features instant airtime, weekly cash prizes, SUVs, product vouchers, and the top reward — 10 all-expense-paid trips to Spain.

The offer comes from NIVEA’s long-standing partnership with Real Madrid, which has been extended for another five years. Country Manager Dele Adeyole said the initiative is designed to appreciate loyal customers. He noted, “We're putting ₦3billion Naira investment into the Nigerian market… giving back to the loyal consumers of NIVEA products,” adding that the brand wants to show care “beyond skin.” He said the Real Madrid reward is intentional because “Real Madrid is the number one sports brand in the world… just as NIVEA is the number one skincare brand.”

National Sales Manager Desmond Quaye said every buyer gets ₦1,000 airtime instantly, along with chances to win trips, SUVs, weekly cash, and vouchers. Marketing Director Fiyin Toyo explained that shoppers simply buy, scratch, and dial the code to enter, with weekly winners of ₦1m and ₦50,000 vouchers.

The promo ends with grand prizes of ₦5m, ₦3m, ₦2m, three SUVs, and the 10 Real Madrid trips.