Nikola Jokić has transitioned to a new brand of athletic apparel

Denver Nuggets' basketball player, Nikola Jokić, has signed a multi-year contract with the Chinese athletic brand, as reported by Nick DePaul.

He will become the face of the 361 Degrees brand, having previously collaborated with Nike. Jokić's teammate, Aaron Gordon, also has a deal with the Chinese brand and is currently working on his fourth footwear collection. The Serbian basketball player made his debut in the Big3 Future High sneakers from the Chinese brand during a match against Toronto.

361 Degrees is a Chinese sports brand founded in 2003, with approximately 6,000 stores in China and an additional 3,000 retail points worldwide.

Jokić, a Serbian professional basketball player, plays as a center for the Denver Nuggets in the National Basketball Association (NBA). He was selected in the 2014 NBA Draft as the 41st overall pick by the Denver Nuggets.

Jokić leads all Europeans in the NBA in the number of triple-doubles in history and is in the top 4 for this statistic among all players. He participated in the NBA All-Star Game five times from 2019 to 2023. Additionally, he is an NBA champion and the Finals MVP for the year 2023.