I’m lovin’ it. McDonald’s became the title sponsor of the European top league

The legendary fast-food restaurant chain, McDonald's, has officially become the new title sponsor of the French Ligue 1.

The contract between Ligue 1 and McDonald's is signed for the next three seasons. According to French media reports, Ligue 1 will receive 30 million euros per year for this partnership.

Previously, the title sponsor of the elite French football division was Uber Eats, which paid half as much per year.

"McDonald's and Ligue 1 is a partnership that makes sense. Among the fans of Ligue 1 clubs, there will always be many who associate the time spent at McDonald's with a day spent in Ligue 1," said Jacques Mignot, President of McDonald's in France.

It is worth noting that the McDonald's emblem could already be seen on the kit of the French club, Lens.