Click here. Barcelona made a very original post on their X page

Football clubs continue to devise ways to make their social media pages more popular and profitable.

However, today Barcelona opted for a straightforward approach to generate engagement. The social media marketing champions of Spain posted a simple image with the text "Click here" and an arrow pointing to the comments icon.

As a result, this post was viewed by over 5 million users X at the time of writing, compared to the previous post which had only 91 thousand views.

Following suit, the official Copa America account also employed the same strategy and achieved a significant increase in views.

It is worth noting that Barcelona's profile currently boasts 48.6 million followers X.