Barcelona close to agreement with Taylor Swift for logo use at El Clasico
Yasmine Green
Dailysports's expert
Translated by the editors
Barcelona is set to strike a deal with global superstar and pop artist Taylor Swift. It is expected that the singer's logo will be featured on the Blaugrana jerseys during the El Clasico match taking place in May, reports Mundo Deportivo.
Recall that Barcelona signed a sponsorship contract with the streaming platform Spotify in 2022 and began playing with the company's logo on their jerseys. However, there is an exception to this rule — the El Clasico matches against Real Madrid.
In these games, Barcelona has featured logos of renowned musicians, including Drake, Rosalía, the Rolling Stones, and Karol G. In the first round match of the current season, the jerseys sported a logo with the name of the band Coldplay.
It has now been revealed that Barcelona plans to have Taylor Swift as the next artist whose logo will be emblazoned on their jerseys. The signing of the agreement is near, with only a few details left to finalize.
It is noteworthy that besides Swift, the list of contenders also included artists like Ed Sheeran and Travis Scott.