Back to his roots: Lamine Yamal stars in Adidas social campaign
Yasmine Green
Dailysports's expert
Translated by the editors
Barcelona star Lamine Yamal is the face of a new social campaign by Adidas, showcasing his journey from the streets of Rocafonda to the top of world football. The 16-year-old talent shared images from the campaign on his Instagram page.
The commercial follows Yamal returning to his hometown, Rocafonda, where he steps onto the same local pitch where he played as a child, reuniting with old friends for a game of street football. The theme emphasizes staying connected to one’s roots and remembering where it all started.
Yamal has previously paid tribute to Rocafonda, famously celebrating his goals by flashing the “304” hand sign, representing the postal code of his hometown.
The Spanish international is regarded as one of the most exciting young talents in football. He has already become a key player for Barcelona and was one of Spain’s standout performers in their Euro 2024-winning campaign—all at just 17 years old.
This season, Yamal has played 31 matches for Barcelona across all competitions, scoring 11 goals and providing 14 assists. Barça currently sits third in La Liga, trailing Real Madrid by just two points.
