Atlético MG Enters Roblox To Engage Young Fans Through Galoverso Expansion

Atlético Mineiro has launched its first official map in Roblox as part of a bold digital expansion strategy aimed at younger audiences. Per No Ataque, the initiative is part of the club's Galoverso platform, developed in partnership with gaming studio Hermit Crab, led by former footballer Matheus Vivian.

The new game, “Corrida do Galo” (Rooster Run), features Atlético’s mascot in a fast-paced obstacle course, where players must go the distance while collecting items. Fans can also purchase official team gear, including the iconic “Manto da Massa I” jersey, to customize their in-game characters.

During the launch event at Arena MRV, Atlético’s Head of Innovation and New Business, Débora Saldanha, emphasized the club's focus on youth engagement: “Studies show children pick their favorite team before the age of 12. Today, kids are more into games than traditional football — that’s our reality.”

Atlético already had a presence on Fortnite since 2023, where fans can play on a custom football-themed map. In June, a new Roblox map is expected, featuring a penalty shootout simulator, along with fresh updates for Fortnite. The club also plans to launch Galo Gameplay, a mobile app with casual sports-themed games, and Galo eClub, a hub within Atlético’s Super App to unify all digital fan experiences.

Through these initiatives, Atlético aims to strengthen its bond with younger generations and generate new revenue streams in the virtual space.